A program of mindset change which is aimed at producing artistic works that inspire patriotism and national unity. The goal is to redeem national pride and allegiance to the national flag.

Capacity building to improve the skills sets of artists and practitioners in the Culture and Creative Industries. This is intended to improve the quality of productions to be competitive on both local and foreign distribution platforms to fetch Uganda more royalties and revenues.

Supporting government in professionalising and formalising the creative Sector so that SMEs in the Sector join the tax bracket